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Did you know that an estimated 67% of customers look to social media to seek customer service?  In Fact, 1 in 3 social media users said they’d prefer to deal with a company via social media than via phone or email.  

Now, more than ever, insurance agents have a ton of opportunity to get in front of potential customers and build lasting relationships with their existing client base.   Yet, there are so few agencies and insurance professionals taking advantage.

In a time when more than 75% of consumers are doing online research before ever making a purchase decision, social media is a pertinent marketing asset for your insurance business.  Your customers are already on social media, it doesn’t make sense not to leverage it for your business.

How to sell more insurance with social media:

Stand out as an industry expert

Most people don’t know much about insurance and often don’t know where to look to find the answers.  Use social media as an opportunity to show your insurance expertise and educate your customers. Be the agency that alleviates their pain points while shopping for insurance.

This can be done with blogs from your website, short videos, articles, and simple “quick tips” or “how tos” that customers will find helpful.

If your customers can trust you to find the answers they’re looking for without hassle, you’re already building trust with them and they’ll be more likely to come to you when they’re ready to buy.  

Show your personality

Many businesses forget to show the personality behind their business, but social media is just that – social.  Show your customers a little bit of who you are as an agency. Talk about what makes you and your employees tick.  Show what goes on at the office. Let your customers know you’re just like them.

People buy from people they connect with and social media creates an excellent way to bring a humanizing presence to an industry that is otherwise a bit cut and dry.  

Demonstrate better customer service

Remember when I said 67% of customers look to social media to seek customer service? Did you know that a majority of those people are also likely to recommend that business to a friend if they’ve had a positive social interaction?

If you’re present on social media, this gives you a chance to demonstrate better customer service.  You have the direct ability to respond to questions, interact with prospective clients, and foster a real sense of customer loyalty with your already existing client base.  

Bonus? It costs you nothing!

To sum up…

If you’re agency isn’t already utilizing social as a key part of your marketing strategy, it’s time to get on it! Going into it with a customer focussed approach using the tips above, you’re guaranteed to resonate with your target clientele and build lasting relationships with current and prospective customers alike.